Excellent insight into the business side of the fashion industry. Different creativity for different roles. People need to be inspired to do the work they do. Guided by that certain je ne sai quoi, de Saint Pierre shows how numbers can be just as elegant as a dress!
Floriane de Saint Pierre knew early on that she wanted to work in fashion. But she didn’t have a creative bone in her body. “So that’s why I knew I had to take a safe route and graduate in business. There was no point in me studying design. But you know, business is creative too. It’s a tool for freedom. How do you create value? How do you sustain yourself? What can you do to be independent? I wanted to support myself financially, so I had this very strong entrepreneurial urge.”